A mentor of mine forwarded me a whitepaper: “How Surprise And Delight Amplifies Loyalty Marketing Strategies” by CrowdTwist, which I enjoyed, because I am one of those consumers impressed by this marketing tactic. However, it got me thinking deeper about my recent purchasing decisions.
Interestingly enough, I think Starbucks started off really well by working towards acquiring new suburban clients (Markham, Richmond Hill, etc.). How? They introduced a coupon structure (much like McDonald’s) for a few weeks, and that disappeared, once they had the desired numbers through their doors. They should have kept up the momentum.
Talk to almost anyone who has pursued higher education, especially a master’s degree, and they will tell you, the main benefit is the network. Now, almost five months after graduating from my MA, I see the importance of those networks. From them, I have been inspired to start a multidisciplinary salon series, join a writer’s collective, and now, with two friends from the LitMod program, start a feminist literary journal called Canthius.
Last night, after talking to poet Hoa Nguyen after her poetry workshop, I agreed with her that yes, poetry, and writing, and the creative business can be lonely and siloed. It made me think how we can benefit from creative networks almost as much as anyone in business or tech and other fields. It is a disservice these days, in talks, in books and advice to creatives, to not give higher importance to building a network. In fact, it is a disservice to think of creative fields as somehow so different and far removed from other sectors. We can no longer differentiate so clearly the lines and borders between roles and titles.